Pricing Strategy Resources | Recommended Pricing Books

Books - Print

Selling B-to-B? Want to understand how the price you think you're getting gets nibbled away from discount after allowance after discount? Until you're left with surprisingly little? Want to know how to fix it? This book gives you answers. 2004.

One book for total pricing immersion? If you want one book that will tell you almost everything about pricing, this is the only one that comes close. However... be forewarned. The book gets pretty technical in spots and you may find you have to read sections over and over to understand how to apply them in the non-academic world. 2002.

For finance people: For pricing from the financial department's perspective, we recommend (2002). It's especially good for companies doing primarily custom work where they must quote a custom price for each job. And for companies that bid for most of their jobs. 2002.

Fun pricing? This book takes 78 pricing strategies and reduces them to easy-to-understand sayings that stick in your mind. 2004.

For freelancers: For people billing by the hour, especially freelancers and consultants who seldom know what their competitors are charging. 2000.

Books - Electronic

All pricing is not logic. Humans have strong, often illogical reactions to numbers and pricing strategies that marketers ignore at their peril. This report covers what pricing textbooks often ignore. 2004.

Need (or want) to raise prices? Part of pricing is the structure and presentation of the price. This book draws on direct response results and academic research and translates the knowledge to specific tactics that small (and large) businesses can use to increase profits. 2005.

Other marketing reports

If you buy Pay-Per-Click ads, this is the one book you'll want to read, written by the acknowledged expert on the topic. Updates in 2006.